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This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"On"
CNBC uncovers the marketing strategies behind Swiss sportswear brand, On, and reveals how an innovative running shoe became a multibillion-dollar business.
"#: AEG Presents"
CNBC's Julianna Tatelbaum speaks with live music promotion company AEG Presents to examine the premiumization of their festival portfolio and the crucial role of brand partnerships.
"Diageo"
CNBC explores global drinks giant Diageo's strategies and how it's aligning its portfolio of more than 200 brands with changing consumer trends.
"Cannes Lions 2024"
Tania Bryer attends the 2024 Cannes Lions International Festival of Creativity; explores how politics, AI and the creator economy are shaping the advertising and marketing industry.
