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"Magilla Gorilla" tells the story of the title gorilla who is for sale in a pet shop run by Melvin Peebles. Eager to get rid of the animal, Peebles typically marks down his price and eventually sells him. But the buyers inevitably return Magilla, forcing Peebles to refund their money and leaving Magilla to be purchased again in the next episode. Other segments of short cartoons on the program feature characters including hillbilly cat-and-mouse pair Punkin' Puss and Mushmouse as well as Hoop N' Holler sheriff Ricochet Rabbit and his deputy, Droop-a-Long Coyote.